why is this cookie yellow? butter chips ahoy

Butter Chips Ahoy (趣多多黄油味). Never again. When it comes to chocolate chip cookies (especially the packaged kind), I’m generally a purist. Chewy? Not a fan. Rainbow M&M? Maybe on occasion. Butter? WHAT ON EARTH!? For the sake of experimentation and living in the moment, I tried them. *shudder*

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I can just imagine the conversation that must’ve occurred in the Chips Ahoy R&D department somewhere.

1: Hey, we’re going to enter the China market.
2: Cool. But do Chinese people eat chocolate chip cookies?
1: Not much. But those tins of Danish butter cookies sell pretty well.
2: We could diversify into butter cookies.
1: But we only know how to do chocolate chip cookies.
1 and 2: BUTTER CHOCOLATE CHIP COOKIES!

Sigh. Good idea, bad execution. Deplorably bad execution. I’m a big fan of butter cookies and I’m a big fan of chocolate chip cookies. Putting them together sounds intriguing, but I will happily eat them separately. Because, ew. The cookies look pretty much like normal chocolate chip cookies except they’re yellow-y. First bite is fine, almost nice, but then you taste it – the artificial butter flavor. Retch. I don’t like the Chewy Chips Ahoy because you can practically taste the oil, but that’s nothing compared to this ‘butter’. GAG. I’m all for the fake butter on popcorn, but this isn’t just fake butter, it’s chemical-taste with a hint of butter.

Verdict: Avoid. Stay away.